Plymouth Search Engine Marketing: What does search engine marketing or SEM mean?
SEM (Search Engine Marketing) was originally the term given for any online marketing strategy that increases the website’s visibility in search engine result pages and drives traffic to a website.
This includes both paid and organic advertising (search engine optimisation – SEO).
In recent times however, SEM is increasingly being used to describe paid advertising like Google paid ads.
What is the importance of Plymouth search engine marketing or SEM?
Plymouth search engine marketing (SEM) is a key online strategy to increase online visibility, as more consumers search for and shop for products online.
A majority of visitors who visit a site find it through a Google search. Search engine optimisation helps you get your company found on Google. Paid advertising lets you advertise on Google.
Each has its pros and cons. SEO takes longer to get results, but the ROI and conversion rates of paid ads are much better. Paid ads have a lower conversion rate and may cost more per click.
Search queries are entered by consumers with the intention of finding commercial information. This makes them more likely to purchase than other websites such as Facebook, where they may not be searching explicitly for it.
When consumers are looking for products or services, search marketing is the best way to reach them. More than 95% will search online for a company listed on page 1. Only 10% of people will click on paid ads (What are you doing? ).
Although paid ads are a quick way to get traffic to your website, they can also be costly if you don’t convert. SEO has the highest long-term ROI.
Plymouth Search Engine Marketing (SEM): How it works.
Automated algorithms are used by search engines to return the best results for every query, including information about location.
Paid search advertising uses sponsored ads to increase visibility and prominence over organic search results. However, less than 10% searchers click on these ads as they are not regarded as trustworthy as organic search results.
Plymouth Search Engine Marketing (SEM) and SEO are the best combination to maximise your online exposure. The most cost-effective way to invest your marketing budget online is through search engine optimisation, but paid advertising also has it’s role to play in your online marketing strategy.
Get a free quote today to discover how our Plymouth Search Engine Marketing services can help your business get found on Google, so you get more calls and customers.