Digital marketing is big business—it’s estimated to be a £330–340 billion market. That’s why businesses from across industries and sizes are putting their weight behind it in an effort to reach new audiences and increase sales.
And now, more than ever, a strong digital marketing strategy can bring your brand-new business opportunities and put you ahead of your competitors while giving you greater visibility in search engines.
But there are so many elements that go into a good digital strategy—what do you focus on? Where do you begin?
Well, to help you, we’ve outlined five basic steps below to help ensure your company has what it takes to build a rock-solid digital presence that will help you win over customers who want to find your products or services online.
1) Set the Objective (Be Precise)
A digital marketing strategy doesn’t have to be complex, but it does have to be precise.
Before you dive in, ask yourself what your ultimate goal is:
Is it more customers?
A higher Google ranking?
Get clear on what you want out of your online presence before deciding how best to achieve that goal.
There’s no right or wrong answer but knowing where you want to go before taking action will help ensure that all of your tactics along the way lead towards your main objective.
2) Analyze Your Past & Learn from All Your Marketing Mistakes
Never be afraid to learn from your mistakes—they’re one of your greatest assets. Take some time to go back and review what worked (and what didn’t work so well) for you in terms of digital marketing in past projects.
By learning from your past, you’ll gain a greater understanding of where you can get more bang for your buck and where you need to change course.
What do most users see when they visit your website?
Are there any glaring design issues or inconsistencies that could turn visitors away?
What’s working on social media? At trade shows?
Don’t assume everything is going swimmingly—proactively reach out to customers and ask them how they like interacting with your brand online, at live events, etc.
Their feedback will help you identify areas of opportunity that can then be focused on during future campaigns.
If nothing else, having a better understanding of who your audience is will provide greater insight into what content they want to consume as well as which channels appeal to them most.
3) Know Your Audience
One of your biggest challenges as a new business owner is convincing people who don’t know you (yet!) to buy from you—which makes it all the more important to understand your target audience inside and out.
What’s their age range?
How much disposable income do they have?
Are they interested in travelling or saving money?
All of these questions are vital because if you want to increase sales, you first need to understand how best to appeal to your customers and talk about what matters most to them.
Once you’ve identified who’s most likely to purchase from you, start diving into their backgrounds a little deeper to bring a better understanding of exactly where your potential leads hang out online, which social media channels resonate with them most, etc.
This information will come in handy when building out your digital marketing strategy down below.
4) Build an Online Community Around Common Interests & Topics
Don’t just build a website and hope for conversions! The only way to truly stand out online is by building an online community around common interests and topics related to your industry or niche.
One of the best ways to start growing such a following is with social media—so, you’ll need a solid social media strategy that outlines exactly how you’ll be using channels like Facebook, Twitter, Instagram, Pinterest, etc.
Not sure where to start? Look at what others in your industry are doing and study how they’re connecting with their fans.
What’s working well?
How can you use it as inspiration when putting together your own plan?
Once you have an outline of what you want to do on each channel, there are several tools (Buffer, Sprout Social, Hootsuite) that will help keep track of everything while also suggesting content ideas based on things people are talking about most.
5) Stick To Your Digital Marketing Plan
Have trust in your plan and know that, at times, it’s going to be difficult to adhere to it. There will be challenges you have to overcome, and things will likely change over time as your business evolves—but if you’re consistent with your strategy and remain dedicated to following through on it each step of the way, you’ll almost certainly see results.
That said, nothing is set in stone—so don’t be afraid to re-evaluate things from time to time based on what’s working (and what isn’t). You might even want to adjust things after only a few weeks based on immediate results (i.e., traffic or engagement levels).
The point is that we all learn as we go, so there’s no need for one plan to fit all.
Digital marketing can be daunting at first. You might feel lost or confused—or even like it’s a waste of time.
The truth is that you will experience these emotions (as well as many others!) over time. But that’s okay! The key is to keep moving forward and trust that all of your hard work is paying off; if you aren’t seeing results yet, it doesn’t mean they’re not on their way.
I hope you found this post helpful and don’t forget to check out our next post how to rank a website on Google without writing content.
You can also find more SEO Tips like this by checking out our last Blog post: Google My Business Has Changed To Google Business Profile.
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