If you’re looking to find out how to learn SEO easily, then check out Part 3 of our How To Learn SEO series.
OK, so you’ve nailed the fundamentals. Something you won’t hear anywhere else, but I highly recommend doing is get an internship or do some agency work at a respected digital marketing agency.
Now before you start thinking working for someone for peanuts (or free) is crazy, think of all the millions of people who get into tens of thousands of pounds in debt to get a BA degree that qualifies them to work as an admin assistant in an office.
It’s not crazy.
I think it was Benjamin Franklin who said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Now whether you want to build your own authority sites or become CEO of your own SEO company, the best place to start your career in search engine optimisation is by getting involved with people who are already being successful and are right there in the trenches.
And the great thing about an internship or agency work is that you get the opportunity to work in various aspects of the industry and on multiple websites.
But rather than Googling or looking to a jobs board for something like “SEO internship,” write out a list of people or companies you respect in the industry.
These might be people you follow on social media, or you might be subscribed to their email list.
After you have your list, take some time to get on their radar. You can do something as simple as leaving thoughtful comments on their content because it’ll pay to be a recognisable name and face in their inbox.
Then reach out with your proposition with how you would be a great fit for their company.
Now, I do want to note that if you have zero experience in digital marketing, you may have to offer to work for free for a few months.
Yes, for free, but you have to think longer term and of all the valuable experience you’ll be getting.
Think of all the hand-held help you’ll be getting from someone you respect, and an understanding of what working in a real internet marketing service looks like.
Perform the best that you can, learn as much as possible, and that agency work or internship could very well turn into a paid or permanent position.
Another thing I highly recommend is to apply the 80/20 rule to SEO.
The 80/20 rule, also known as the Pareto principle, suggests that roughly 80% of the effects come from 20% of the causes.
And since “effects” aren’t going to come from reading or watching videos, I strongly suggest you spend 80% of your time practicing SEO and 20% of the time learning.
If you’re spending more than 20% of your time consuming content, you’re wasting time and information overload can paralyze you from doing anything at all.
And as your knowledge grows, you’ll find that you won’t get distracted by shiny tactics and become hyper-focused on things that will actually make a difference for your bottom line.
In Part 4 of How To Learn SEO Easily, we’ll look at the next crucial thing you should be focusing on if you want to rank your website higher in Google.
I’ll catch up with you in the next post where we’ll focus on how to learn SEO for beginners. 🙂