Here is our checklist on how to rank in Google Maps using Local SEO. It’s exactly what we use to get our clients into the coveted Top 3 Map Pack in Google map results which gets over 90% of all enquiries for the service you provide.
Over 90%! Do you think having that many people contacting you would be good for your business? Of course it would, so let’s get started.
Before we begin, if you don’t think you have a Google My Business (GMB) page, I recommend first doing a search for your business on Google Maps to double-check you haven’t got one, as you may have forgotten claiming it and you don’t want a duplicate (Google doesn’t like it).
THINGS TO DO ON YOUR GOOGLE MY BUSINESS (GMB) PROFILE
Just to say that the location of your business is a factor with Google Maps, but remember that Google always wants the best experience for their users. So if you fully optimise your GMB profile and website as laid out below, you will beat other businesses that are closer to the searcher but have poorly optimised GMBs and websites. We have clients who are 7-8 miles outside the city they serve but are #1 in the Map Pack for that city using the steps below, as Google will always give preference to businesses they trust.
 If you haven’t got a GMB profile, go to Google Business, sign in and follow the instructions.
 Enter your business name, address & phone number. Double-check it’s correct and make a note of it, because every time you use them on the internet, including your website, it much always be EXACTLY the same. THIS IS VERY IMPORTANT. If your address on your GMB is 21 High Street, then you must NEVER use 21 High St on your website or anywhere else on the internet. It confuses Google and will negatively affect your ranking.
 Enter the main business category that best fits your business. If you’re not sure which one to use, have a look at your competitors GMB pages and see what they’re using. Make a note of them all, as you can add more categories later.
 Next is the “I deliver goods and services to my customers at their location.” option. Select ”Yes’ If you only travel out to your customers or work remotely from home, dealing with customers over the phone and really don’t want your address listed on Google Maps. You can then select a service area. Be aware that selecting this option can lessen your ability to rank highly, as Google prefers businesses with their addresses listed.
 Double-check everything before confirming, especially your address, as Google will now send you a postcard with a code on it to verify your GMB listing. When it arrives, follow the instructions on it and get started on the next steps.
 Complete everything in your GMB listing Google asks you to do, including opening hours, additional business categories (Must be relevant. Use the same ones as your competitors. NEVER try to spam Google) and a business description (Include all the business categories you selected and the main town/city you serve, but make sure it reads naturally as you’re doing this for Google and potential customers).