But what is SEO? Well, SEO stands for search engine optimisation (or search engine optimization if you live across the pond).
And how can I do SEO? It’s simply the process of tweaking your website and web pages to get free organic traffic from search engines like Google.
Think of Google like a filing system in a library, that has billions of books with hundreds of trillions of pages.
Now let’s say that you want to find more info on “disney plus.” Google would search through these books and extract pages that contain your search keywords or closely related words.
But as I’m sure you know, search results aren’t returned in any random order. Google tries to return the most relevant results first by using sophisticated algorithms.
And they’re so good at this, that most of us never have to click through to page 2 of the search results.
Nobody knows exactly how these algorithms work or the exact factors it looks at to rank a web page, but we do know a lot of the so-called “Google ranking factors,” so we are able to make some optimisations that will work in our favour.