SEO For Beginners: A Basic Search Engine Optimisation Tutorial for Page 1 Google Rankings.
3.5 billion searches are performed on Google every single day. Seriously, no matter what you do, people are looking for your products and services on Google.
– mobile phone repair: 1,700 monthly searches.
– iphone charger: 34,000 monthly searches.
– best smartphone: 41,000 monthly searches.
But here’s the thing: Even though there are billions of searches every single day, recent studies shows that 91% of content gets no traffic from Google.
So how do you join the other 9% of web pages and start getting free, consistent, and passive traffic from Google?
If you’re a beginner to SEO, then you’re going to want to check out our series of articles because we’re going to show you how to start attracting customers from the world’s largest search engine.
This series of SEO tutorial is called “SEO for beginners”, and even if you haven’t got the slightest clue what SEO is and are asking yourself ‘How do I do SEO?’, sit back and relax, we got this.
We’ll make it easy to understand and give you some easy action items that you can implement into your website right away.
We’ll be covering the most important things that you should know to ensure that your website is fully optimised for the search results.
But what is SEO? Well, SEO stands for search engine optimisation (or search engine optimization if you live across the pond).
And how can I do SEO? It’s simply the process of tweaking your website and web pages to get free organic traffic from search engines like Google.
Think of Google like a filing system in a library, that has billions of books with hundreds of trillions of pages.
Now let’s say that you want to find more info on “disney plus.” Google would search through these books and extract pages that contain your search keywords or closely related words.
But as I’m sure you know, search results aren’t returned in any random order. Google tries to return the most relevant results first by using sophisticated algorithms.
And they’re so good at this, that most of us never have to click through to page 2 of the search results.
Nobody knows exactly how these algorithms work or the exact factors it looks at to rank a web page, but we do know a lot of the so-called “Google ranking factors,” so we are able to make some optimisations that will work in our favour.
So the role for search engine optimisation for SEO is going to be two-fold:
1 – We need to make sure that it’s easy for search engines to understand what your page is about and create content that matches what we call, “the searcher’s intent”.
2 – We need to show Google and other search engines that it’s ‘worthy’ of ranking.
As a real-life example for these blog posts, I’m going to be a new and budding wedding photographer living in Plymouth, Devon, UK. I’m starting my new wedding photography business called “Pete’s Photography”, but I don’t have any contacts or past customers, so referrals are out of the question.
So how do I do my own SEO? Well, the first step, which we’ll look at in Part 2 (Free SEO Help), is to find relevant keywords related to your business that people are searching for on Google to find the product or service you provide. See you over there 🙂
Do you want more website traffic, enquiries, leads and customers for your business, but just want someone to do it all for you?
No problem. Just contact me and I’ll show you how we can help, leaving you to focus on growing your business.
We guarantee to get you on page 1 of Google and offer a great ROI. We’re SEO professionals with over 20 years of experience and offer a money-back guarantee and no contracts. We also provide a free SEO audit of your website so you can try us out first at no risk to yourself.
Our only goal is your success, so get in touch with me if you want us on your team.
Pete Skuse (The SEO Guy)
Plymouth SEO Services – Let’s put your website to work for your business