If you’re looking for free SEO help, then check out part 2 of our SEO for Beginners series, in which we look at keywords.
The easiest way to start finding relevant keywords is to put yourself in the shoes of a potential customer.
So I would think that a bride or groom looking for some wonderful and memorable wedding photos would search for ‘wedding photographer in plymouth’.
So we next need to use a keyword tool to see how many people are using that keyword. Try this free one here. A keyword SEO tool provides rich data on Google searches.
Enter in that search query, and make sure to search in your country like the United Kingdom, since people in other countries probably aren’t looking for a Plymouth based photographer.
Now run the search, and you’ll find there are around 60 or so monthly searches for this keyword phrase, which is OK, but if you try some other search variations, you may find other phrases that more people are searching for, like ‘plymouth wedding photographer’ for example.
The next thing to do is have a look at the top 10 Google search results for your target keyword. You really need an SEO tool to do this. Spyfu allows you to check out one competitor for free and shows some stats for free.
You’ll find how many visitors they get every month and the keywords each page on their website ranks for.
You can see all of the different keywords and the ranking positions in Google search.
This is a gold mine for you and a good thing to do because you already know that Google is ranking this single page for all of the keywords, so you want to rank for these keywords and maybe even more as well to beat them.
Remember this part, because we will be exploring things like keyword usage a few times throughout this ‘SEO for Beginners‘ series.