The easiest way to start finding relevant keywords is to put yourself in the shoes of a potential customer.
So I would think that a bride or groom looking for some wonderful and memorable wedding photos would search for ‘wedding photographer in plymouth’.
Enter in that search query, and make sure to search in your country like the United Kingdom, since people in other countries probably aren’t looking for a Plymouth based photographer.
Now run the search, and you’ll find there are around 60 or so monthly searches for this keyword phrase, which is OK, but if you try some other search variations, you may find other phrases that more people are searching for, like ‘plymouth wedding photographer’ for example.
The next thing to do is have a look at the top 10 Google search results for your target keyword. You really need an SEO tool to do this. Spyfu allows you to check out one competitor for free and shows some stats for free.
You’ll find how many visitors they get every month and the keywords each page on their website ranks for.
You can see all of the different keywords and the ranking positions in Google search.
This is a gold mine for you and a good thing to do because you already know that Google is ranking this single page for all of the keywords, so you want to rank for these keywords and maybe even more as well to beat them.
Remember this part, because we will be exploring things like keyword usage a few times throughout this ‘SEO for Beginners‘ series.
OK, so next in this free SEO guide, now that we have a list of keywords, it’s time to optimise your pages.
In the world of search engine optimisation, this is called “on page SEO.”
Since we know the keywords that people are searching for in Google, it gives us clues on the language we should use to let both Google and potential customers know what your
web page is all about.
For example, knowing that ‘plymouth wedding photographer’ is a more popular search query than ‘wedding photographer in Plymouth’, that will help us make smarter decisions when it comes to writing content for your page.
So for your homepage content, you might want to say, ‘Hi I’m Pete, an award-winning Plymouth wedding photographer. Blah, blah, blah, blah, blah,’ instead of ‘Hi, I’m Pete and I do great wedding photos for couples in Plymouth.’
But I do need to make two things very clear:
1. First, you don’t have to use your exact match keyword since Google has gotten pretty smart at understanding what your page is all about.
2. And second, it’s very important to note that you shouldn’t try to trick Google by using keywords where they don’t belong.
If you take away only one piece of free SEO advice from this article, make it that.
Your first priority should be to optimise for people because the last time I checked, search bots aren’t going to pay you for your services.
Here’s an example of what you SHOULD NOT do: ‘I’m a Plymouth wedding photographer based in Plymouth that does Plymouth wedding photography for your Plymouth wedding in Plymouth.”
This is known as ‘keyword stuffing’ and long story short, it does more harm than good.
So if you’re looking for some free SEO help, the golden rule is: Don’t do it!
In part 3, we’ll reveal four really important On Page SEO tips that you can use on every page you want to optimise to make you BFF’s with Google and get great results.
Do you want more website traffic, enquiries, leads and customers for your business, but just want someone to do it all for you?
No problem. Just contact me and I’ll show you how we can help, leaving you to focus on growing your business.
We guarantee to get you on page 1 of Google and offer a great ROI. We’re SEO professionals with over 20 years of experience and offer a money-back guarantee and no contracts. We also provide a free SEO audit of your website so you can try us out first at no risk to yourself.
Our only goal is your success, so get in touch with me if you want us on your team.
Pete Skuse (The SEO Guy)
Plymouth SEO Services – Let’s put your website to work for your business