The last part of on-page optimisation is the most important and that’s the actual content on the page.
For a typical wedding photography home page, I would have some awesome images, a short “about me” section, the services I provide, and some testimonials from happy brides and grooms.
Without over complicating things, you’ll likely want to use your main keyword phrase
in the main headline, often referred to as the H1 tag.
If you look at the top ranking pages on Google, you’ll see the websites do that.
An example of what you don’t want to be doing is something like this:
The H1 or heading tag saying “hello there”, which doesn’t help anyone understand what the page is about.
Remember, your job is to help Google best identify your page as being relevant to the user’s search query.
Then pop back to the organic keywords report we did earlier to see what other keywords my competitors are using that might help Google better understand what my page is about.
Some other relevant keywords would be like bridal, photos, and Devon, which is the county Plymouth is in.
So as you’re writing the copy for your page, you might want to keep these in mind and sprinkle them in where it makes sense and reads naturally to visitors.
OK, so let’s take this Pete’s Photography example one step further.
Let’s say that my business was growing, I got a lot more experience under my belt and I found out that I have some amazing skills in areas like landscape, portrait, travel, and
So I decide I’m going to offer those services as well, but rather than trying to rank my homepage for keywords that aren’t exactly related, I would create new services pages.
So I’d do the same thing I did for the home page by first going to your keywords tool.
I’d enter something like “plymouth product photographer,” and I’ll look at the search volume and see it has 60 or so monthly searches in the UK.
Here’s a quick but interesting side note. Looking at the keyword report, it seems with wedding photographers, people seem to be searching for “plymouth wedding photographer” the most,.
While people looking for product photographers in Plymouth are searching for “product photography plymouth”.
So you can see this step is vital to ensure you’re targeting keywords that will provide you with the most eyeballs for your pages.