In part 4, we’ll look at Off Page SEO for beginners and how to get some quality backlinks to your website.
The next part and, most would say, the most important factor for ranking high on Google is off page SEO.
Off page SEO often refers to link building, and link building is simply the process of getting other websites to link to your web pages.
You see, links act like votes or other people vouching for your website saying: “hey, these guys are really good at what they do and I trust them enough that I would send my visitors to their website.”
It works in the same way that you would tell your friend to buy some food from a certain takeaway because you’ve tried it, ate it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
I’m putting the emphasis here on the word “quality” here, because there’s a lot of different types of links you can get from forums, directories, and blog links to name just a few.
But if you think about it, a place like a forum where anyone can place a spammy link will hold less value than a link from the home page of an authority website or blog.
Other types of links still hold some kind of value, but probably not as much as links like these would.
So if you’re focusing on quality ( and you really should), then you’ll want to prioritise these kinds of links.
And the main way to get links from other people’s blogs is through something that SEOs refer to as “outreach.”
And outreach is exactly the way it sounds. You’re contacting people and asking them for a link from their website or blog.
But you can’t just email someone and be like, “Yo dude, gimme a link bro. Hook me up.”
It doesn’t work that way.
There are three things that you need in order to make your outreach campaigns more successful.
1. You need people who are actually interested in the stuff that you do.
2. You need a good reason to contact them.
3. You need a pitch that benefits them.
In the next section, we’ll go through a few examples.