SEO Keyword Research For Google
Now, “analysing” can mean all sorts of things, so we have an easy 3-point formula you can use.
It’s called the three C’s of search intent.
The first C is content type. Content type can usually be categorized into blog posts, videos, product, category, and
For example, the dominant type of pages for the query “best tennis shoes” are blog posts.
The second C is content format, which applies more to blog posts and landing pages. A few common blog formats you’ll see are how-to’s, step-by-step tutorials, list posts, and opinion editorials.
For a landing page, that might be something like a tool or calculator. For the query “best tennis shoes” you’ll find that all of the top results are listicles, which makes sense because the word “best” implies that a comparison needs to be made.
And the third C is content angle, which often depicts the “benefit.” It’s basically your hook as to why someone should click and visit your page.
For “best tennis shoes,” you’ll find that every post has gone with the “freshness angle,” which is evident based on the current year being in the titles.
In our opinion, this is the least important and often least consistent among top-ranking pages.
This is just one example of search intent for a keyword. Let’s go through a few more examples to really get into this concept.