In the final part of our SEO for beginners series, we’ll look at how to do SEO with our last Search Engine Optimisation tip that I see a lot of beginner’s avoiding.
Now, if you have something to sell, setting up your homepage and product/services pages is probably the first thing that you’ll do (or did) and for good reason.
These are the pages that will directly generate leads and income for your business.
But here’s the final SEO tip for you: start blogging!
Now, I’m not telling you to write about how you changed your storefront sign from blue to yellow or talk about how Jane from accounts likes cupcakes.
By blogging, I’m referring to providing practical content that can and will help your prospective customers solve problems.
In Dr Berger’s book, ‘Contagious: Why Things Catch On’, he shares his research on why content gains popularity and even goes viral.
Content that provides “practical value” was one of the key factors to success.
People don’t just share funny cat videos or emotional stories. They share things that help others.
And the same goes for gaining links.
People are more likely to link to your content if it’s helpful, actionable, and solves a problem for them.
As an example, look at what we do here on our blog. We have numerous SEO posts that helps people with things like keyword research, on-page SEO, link building etc.
And you can gain a ton of value through these posts.
But you’ll see that each post has a link to our SEO services if someone just wants to leave it to the professionals, and focus on running their business (Which they need to do with all the leads and customers we’ll be sending them!).
To help you learn how to do SEO for free and to further prove my point, if you looked at the Google Search Console stats, you’d see that the pages that get the most search traffic mostly come from our blog articles.
Blogging lets you reach larger audiences. For example, we saw that Plymouth wedding photographer had around 500 monthly searches in the UK.
If we look up something like “wedding venues plymouth” in our SEO keywords tool, you’d see that it has around 1,200 monthly searches in the UK.
If you’ve been in the wedding photography business long enough, then you’ve probably done shoots at numerous venues, and could create a post with helpful and practical value about it.
For example, I might create an article of some of the best wedding venues that I had taken photos at and display some of them within the blog post.
I would also detail the pros and cons of each place, pricing information, location details, their catering menu, or anything else that would be really helpful to an excited bride-to-be visiting this page.
And if you think about it, people usually book the venue before the photographer, so there’s a good chance that after people see some of your stunning photos, they might look through your portfolio, and contact you for a quote generating more customers for you.
And if you think about it, they may not have ever discovered you because they may not have looked for “plymouth wedding photographer” yet.
So when you’re thinking how to do SEO for yourself, one very important thing you should be doing is putting yourself in the searcher’s or prospects shoes.
What would they be looking for and what would help them solve their question or query?
TOP SEO TIP: When you’re picking topics, try and stick with ones that provide value to your business.
So as a photographer, I would want to always showcase my work because I would be judged by my portfolio.
As SEO specialists, we showcase how our services can help business owners get more leads and customers, because people will buy our services if they see how it benefits them.
As a coffee seller, you might have a blog post on how to make the perfect cup of coffee or an article on how to roast beans.
I cannot stress enough how much a blog can help you boost your SEO efforts and get more visitors to your website.
It’s a great way to get ahead of your competitors who have been in the game for longer than you, but they’ve been targeting only the ‘obvious’ keywords.
From here, you can just rinse and repeat the keyword research process, the on-page optimisation tips, and continually build links to your content and start climbing the Google search rankings.
We have lots of really helpful posts where we expand on these topics, so make sure to check out our other blog posts and if you have any questions, feel free to contact us and we’ll be happy to help you out.
Our next blog post will teach you how to learn SEO fast. Don’t miss it!
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