In the final part of our SEO for beginners series, we’ll look at how to do SEO with our last Search Engine Optimisation tip that I see a lot of beginner’s avoiding.
Now, if you have something to sell, setting up your homepage and product/services pages is probably the first thing that you’ll do (or did) and for good reason.
These are the pages that will directly generate leads and income for your business.
But here’s the final SEO tip for you: start blogging!
Now, I’m not telling you to write about how you changed your storefront sign from blue to yellow or talk about how Jane from accounts likes cupcakes.
By blogging, I’m referring to providing practical content that can and will help your prospective customers solve problems.
In Dr Berger’s book, ‘Contagious: Why Things Catch On’, he shares his research on why content gains popularity and even goes viral.
Content that provides “practical value” was one of the key factors to success.
People don’t just share funny cat videos or emotional stories. They share things that help others.
And the same goes for gaining links.
People are more likely to link to your content if it’s helpful, actionable, and solves a problem for them.
As an example, look at what we do here on our blog. We have numerous SEO posts that help people with things like keyword research, on page SEO, off page SEO, link building etc.
And you can gain a ton of value through these kinds of posts.
But you’ll see that each post has a link to our Plymouth SEO services if someone understands the huge value to their business being on page 1 of Google for the services they provide, but just want someone else to do it so they can focus on running and growing their business (Which they’ll need to do with all the leads and customers we’ll be sending them!).