#3: NEWSPAPER SOURCE. Here’s another way of how to get backlinks for free. I love this free link building technique because it really is easy and it simply involves helping a reporter out.
So you know when you read an article where it features a quote from someone, normally an expert on the topic of the article, well that expert can be you!
Trust me, this is way easier than you think. All you need to do is contact your local paper, who are always looking for new stories or experts to comments on stories and just make yourself known. It really is as simple as that and it’s amazing that more businesses don’t do it.
You can also go to a website called HelpAReporter and sign up as a source for free. They’ll send you daily emails that will let you know who’s looking to feature someone like you in their story.
You have to respond quickly to be considered because a lot of people are probably responding and you’re not going to win them all, but you can get some really great links and publicity this way on some very reputable websites.
I’ve been featured in UK national and regional papers using this technique and it works really well.
#4: BRAND SEARCH. The next way to get backlinks for free is really easy. You go online and look for any unlinked mentions of you or your brand and just request that a link be inserted.
Obviously, this is only going to work with more established businesses rather than a new startup, but it’s always worth checking for some free links.
Just do a search for your business name and every time you see it listed on any page it comes up on, but there’s no link on it just manually, reach out via email (or social media) and politely request that it be linked and that you’d really appreciate it.
It definitely helps to be really nice when making these requests 🙂
#5: PRESS RELEASE. So now we’re getting onto the linking strategies that are a little more involved and slightly more difficult to pull off, but these are definitely worth talking about because I’m betting at least one of these could get you thinking that it is actually a great fit for you and your business, so let’s look at another way at how to get backlinks for free.
So, a great way to get a lot of links at scale is to do something or create something that’s actually newsworthy and then put it out to the world in a press release.
There are definitely a few ways you can think about this. First of all, ask yourself: are you doing something differently than it’s usually done or could you do something in a different way?
To help illustrate this, I had a client who was a wedding band owner who worked with a local charity and he’d work it out with some of his newly married couples that he would have all of their floral centrepieces from the wedding donated to this charity. They would repurpose all those arrangements for sick patients who are in the hospital who didn’t have anyone visiting them or bringing them any flowers or anything.
That’s exactly the kind of human interest story that could really get some traction with local news outlets and maybe even get picked up by the nationals as well.
This really works, but hardly anyone is doing it. Why do you think people like Richard Branson keeps getting in the papers doing some goofy stunt? Free publicity baby!
So have a think about how you could create a human interest story that’s linked to your business and create a press release or just contact your local paper direct. There’s always on the lookout for the next story as they have to fill their paper every single day.
#6: AWARDS. This may not be a good fit for everyone, but if your industry has any awards that you can enter, you can get some really great links that way.
Now this one may not technically be how to get backlinks for free, as you’re obviously not guaranteed to win and most of these awards cost money to enter, so it’s not for everyone, but the publicity and links the winner can get can be well worth the time and money. You’ll have to decide whether it’s worth it for you.
#7: PODCAST GUEST. Finally, we’ve come to what I promised you was my number one favourite link building strategy and that is appearing as a guest on podcasts.
There are several reasons why I love this one. First of all, you can always ask for a link back to your website in the show notes and secondly, there’s no more powerful way of putting yourself out there as a true expert in your niche without having to create your own podcast or youtube channel.
Just reach out to the hosts of the podcasts in your niche and just let them know you listen to them, you’re a fan and then, and here’s the really important part, give them three solid topics or episode titles that you could come on and cover as a guest on the show and why that would benefit their listeners.
There are also free websites you can sign up with that are going to connect you with podcasters who need guests, but just so you know, those are generally going to be newer lesser-known shows, but they’re a great place to start and get known.
Practice your topics and your messaging on the smaller shows first, building up your speaking skills and your confidence and then pitch yourself to some of the bigger players out there for some even more powerful links.
So if you’ve ever wondered how to get backlinks for free, here are 7 great strategies you can use to build trust and authority with Google and start ranking your website higher in the search results.
So I hope you found this How To Get Backlinks For Free post helpful. Check out our next one, which will be out soon.
If you liked this, you can also find more SEO Tips by checking out our last awesome post: How To Rank In Google In 7 Days.